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Mozilla explains their recent foray into advertising - A free and open internet shouldn’t come at the expense of privacy (blog.mozilla.org)

submitted 1 month ago by Blisterexe@lemmy.zip to c/firefox@lemmy.ml

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MARK SURMAN, PRESIDENT, MOZILLA Keeping the internet, and the content that makes it a vital and vibrant part of our global society, free and accessible has

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[–] verdigris@lemmy.ml -1 points 1 month ago (1 children)

Brother. Mozilla is the only browser company letting you keep those things, so you're not "moving" anywhere. And every feature they've announced is not targeted at you; your (and my) customized setup where we never see an ad and leave minimal trace is still fully supported. The PPA is designed to improve the state of Web advertising as a whole, and improve the situation for the normal user who is basically leaving a rich personal history on every site they visit.

[–] LWD@lemm.ee 2 points 1 month ago

PPA does not reduce any tracking data that currently exist in ads, but it does collect extra data without consent.

And since this is targeted for the "normal user," that makes its label much more deceptive. People might assume disabling it will decrease their privacy, which is untrue in every sense possible.