this post was submitted on 24 Jul 2023
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Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko (asumetech.com)
submitted 1 year ago by BlackRose@slrpnk.net to c/technology@lemmy.world
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[–] Szymon@lemmy.ca 5 points 1 year ago

This will be one of the first "in your face" things that is immediately noticable by a finicky user base that only understands and associates value to popular brands. Musk just removed the popular and familiar brand that people are comfortable with, so why would those people stay?