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YouTube Premium is getting a huge price hike in over a dozen countries, sparking user backlash. Some countries are experiencing hikes between 30% and 50% (mas.to)

submitted 1 month ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

240 comments fedilink hide all child comments

YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

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[–] amorpheus@lemmy.world 35 points 1 month ago (2 children)

The nice thing about hiking your prices by 50% is that unless a whole third of your users quit, you haven't lost anything.

[–] EddoWagt@feddit.nl 19 points 1 month ago (1 children)

you haven't lost anything

Apart from all future customers that will now choose another service

[–] GiddyGap@lemm.ee 40 points 1 month ago

That's the good thing about a monopoly. You don't have to worry about customers choosing another service.

[–] CosmoNova@lemmy.world 10 points 1 month ago* (last edited 1 month ago)

You don't lose anything for the moment, but it might come back to bite you later regardless. Because Youtube needs to grow until the end of times but can't, it will end ugly one way or another. It's more of a symptom of a bigger problem than an isolated, 'smart' business decision.