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this post was submitted on 24 Sep 2024
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https://www.psychologytoday.com/us/blog/the-decision-lab/201109/product-pricing-and-framing-when-are-we-likely-pay-more
Short version: there’s an $80 bread maker with 5 features, a $120 bread maker with 12 features, and a $475 bread maker with 14 features.
The $475 bread maker only exists to make the $120 version look like a bargain.
Also the nature of a wallpaper app, maybe you just want to plop in get a wallpaper and scamper off into the sunset.
Matter of fact for the $50 a year price I could sign back up for a month twice a year and still come out on top.
I believe this is called the anchoring effect in psychology, and it's really effective
Bingo. Major component of persuasive design.
But in the end you get more feature for a higher price. In this case it's the same app for different prices depending on time frame... not to mention the app has no purpose beyond finding a wallpaper so it only really has 1 feature.
The point is not whether there are more features. The point is to give you an incentive to go yearly, and in this case it’s a huge “discount” even though it’s in no way worth the monthly cost. The monthly plan isn’t meant to sell you the monthly plan. It’s meant to make the yearly plan look good.