this post was submitted on 23 Jul 2023
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You can throw Warner Brothers Discovery in there while you are at it (HBO now stupidly referred to as "Max")
HBO has changed their branding like 5 times in the last few years I swear.
They're literally a household name.
I grew up poor in Australia, and no one really had pay TV around me - least of all the people I hung with. Over the years, you'd still learn through other TV shows and movies that HBO was the channel with the good stuff.
Why change that? Why lose such branding? Have they become associated with something that they don't want to be? If not, leave great enough alone.
C-suite executives I guess.
I just saw a trailer for an adventure time spin off on a youtube channel called "Max" and though it was a random channel that post trailer lol. Granted i rarely watch anything and while i know about HBO i don't ever remember watching anything from them.
I watched a South Park movie for the first time in years. In this one they traveled into the future. Everything had Max or Plus added to the name. It seemed pretty spot on with where we are going
I get the feeling that these execs need a plan to increase profits every quarter, and this is one of the gotos.
Maybe the CEO is just a big Image comics fan and forgot the second X in Maxx.