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I'm nowhere near the business of foodtrucks so obviously take this with an extremely tiny grain of salt, but I think you'll have better chances sticking to one area and a standard (non rotating) menu. Sticking in one area - because it's easier to get regulars and free word-of-mouth marketing if they know you'll still be there next week. Standard menu - because it might be a turn-off for people to love their first time only to come back and not have what they liked available. You can probably rotate specials, but having a standard base menu will help keep your regulars.
That and a rotating menu likely adds overhead costs as it prevents you from specializing (skills, equipment, and ingredients acquisition)