Reddit Migration

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Ripples Through Reddit as Advertisers Weather Moderators Strike (www.adweek.com)

submitted 1 year ago by embecile@kbin.social to c/RedditMigration@kbin.social

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Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.

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[–] SoupOfTheDay@kbin.social 0 points 1 year ago (1 children)

Even if people do go back after the 30th, killing off Apollo, RIF, Bacon etc. will drastically cut traffic to Reddit. I use the desktop version maybe once a week and it’s barely for 10 minutes. All of my traffic went through Apollo. Good luck with your ad rates when your traffic plummet.

[–] doc@kbin.social 1 points 1 year ago

Reddit no longer cares about traffic that does not result in ad impressions. That potentially millions of 3rd party app users may leave has nothing but good consequences in their eyes (less resources spent on free users), and if even 1% of those convert to their 1st party apps or website that's a net gain for them.

The blackout is meant to show these users are not freeloaders but are part of the backbone of the content and interaction within these communities. Having ad networks take notice is a good thing for the protest, but if it will be a flash in the pan it won't cause any meaningful change.

I think many people were caught in the hype that they couldn't get this perspective. Two days was never going to mean anything in the short term, and reddit had everyone backed into a powerless position from the very start of the API. Consequences to HQ from here on will be hard to quantify and drawn out, but imho they're still squarely on the path of enshitification.