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DuckDuckGo starting to give more "personal" search results (lemmy.ml)

submitted 2 months ago by Cataphract@lemmy.ml to c/technology@lemmy.ml

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Been slowly running into more results from DDG that seem to have some "personal parameter" or difference in search results. I had a search saved from some months ago, went to check it for some references and got new hits involving local organizations that had nothing to do with the search. Opening up a private browser I see that the searches aren't 100% matching up either.

I see this as only getting worse, I want to be able to enter a search and it searches for my query. Not based on my personality or whatever info is being collected. Does anyone know a search engine that's reliable and focuses on giving the same results and doesn't try this "personalized" crap?

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[–] TWeaK@lemm.ee 3 points 2 months ago* (last edited 2 months ago) (1 children)

If I understand DDG correctly, they use Microsoft Bing as their backend for search results. So while they may be branded DDG, the results are in fact out of DDG’a control. It also means we are more subject to Microsoft’s privacy policy than we are to DDG’s.

This is exactly right. DDG is basically a front end that's supposed to strip out identifying information and then submit your request to Microsoft. [Edit:] Apparently they have expanded from this, according to their Wikipedia page. [/E]

However, after seeing TV ads for DDG not that long ago I kind of lost what faith I had left in them. As a rule of thumb, I've never trusted products and services advertised on TV - TV advertising is expensive, and the business expects to make that expense back and then some from their customers.

[–] acosmichippo@lemmy.world 8 points 2 months ago* (last edited 2 months ago)

However, after seeing TV ads for DDG not that long ago I kind of lost what faith I had left in them. As a rule of thumb, I’ve never trusted products and services advertised on TV - TV advertising is expensive, and the business expects to make that expense back and then some from their customers.

DDG doesn't claim to be non-profit or anything. Their business model is based on revenue from advertising targeted solely from the search queries themselves, not from stored personal data.