this post was submitted on 24 Aug 2024
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I'd add an overlapping step sponsored by BP in 2004: "Climate Change is real, and here's a calculator to show you, that we have nothing to do with it."
For the uninitiated: The Carbon Footprint Calculator was introduced by BP in 2004 as what can only be described as a successful attempt to shift attention and blame to the general public.
Like...why would anyone believe a company whose interest is enmeshed with their claims?? A company isn't a person with morals. It's a Machiavellian machine with the sole purpose of maximizing profits. They will never ever intentionally make a claim that hurts their profits. It would make absolutely no sense for a company to reduce demand of its product. That would be soooooo counterintuitive. If you sold lemonade, would you publish a study that showed that lemonade harms people? If yes, then your company would stop selling lemonade and disband while every other lemonade seller would flood the market with the benefits of consuming lemonade.
no dispute there. The thing is, it wasn't advertised like that. It was advertised as: Here's this scientifically sound tool to measure your impact and judge what you can do. Which in and of itself wouldn't be a bad thing if it wasn't burying the lead.