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Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising (blog.mozilla.org)

submitted 3 months ago by Vincent@feddit.nl to c/firefox@lemmy.ml

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An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

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[–] Corvid@lemmy.world 5 points 3 months ago (1 children)

Firefox already blocks all trackers by default. I think Mozilla is trying to be the good guy by providing a more private option that’s available to people that don’t use Firefox. It seems pretty naive, but I think their heart is in the right place.

At the end of the day, this is just another setting to toggle off on a fresh install for those of us against all tracking and advertising on the web.

[–] Vincent@feddit.nl 4 points 3 months ago

There's also the bit where if it doesn't work out no real harm is done (to users - there's obviously reputation damage to Mozilla now): people who already block things by default are not affected at all, and no new information is shared about those who don't. Whereas the upside if it does work out is enormous. In other words, low risk, high gain. Even with low odds, that's a path worth exploring.