this post was submitted on 14 Jul 2024
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Privacy-Preserving Attribution | Firefox Help (support.mozilla.org)
submitted 4 months ago by DeadNinja@lemmy.world to c/firefox@lemmy.world
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[–] ipacialsection@startrek.website 16 points 4 months ago

This article seems to assume that advertisers don't want our identifying information, and are clamoring for an alternative to tracking that lets them measure ad performance anonymously, which is just not true. Being able to uniquely identify users and target them is a feature, and getting more data points from the browser just helps add to their profiles.