this post was submitted on 07 Jul 2023
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This is the gist: https://ploum.net/2023-06-23-how-to-kill-decentralised-networks.html
Basically, big companies can destroy decentralised network from within once big enough people adopt it.
What they do is
Embrace - adopt the network with their own proprietary system, like Threads for example, as opposed to other system in the fediverse right now that are open source.
Extend - spend resources like money, manpower, and even extensive knowledge on how to expand and make the network a better place with a lot more features while simultaneously promoting and making so that only their proprietary app can access it in the best way.
Exterminate / Extinguish - once they have good amount of users, they can start crippling the other side, like maybe Threads can see posts from Lemmy and Mastodon but not the other way around, people are gonna think that Threads is superior and leaving the original instances. They can also pull back resources like even the people who used to work on developing the network that they used to give so generously before, and such the maintainer now has no way to keep up in developing the network.
Also known as the EEE tactic https://en.m.wikipedia.org/wiki/Embrace,_extend,_and_extinguish