Novelist and screenwriter Frank Cottrell-Boyce has been announced as the new children's laureate.
He will take on the role, which involves championing reading and children's books, from this year until 2026.
Cottrell-Boyce said he was "so proud" to be the new children's laureate, adding: "Writing and reading has transformed my life."
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"I write children’s books because I think they help build the apparatus of happiness inside us," Cottrell-Boyce said in a statement.
"I’m privileged to be part of those intimate, crucial, person-forming moments when people share stories with the children in their lives."
But he also warned the benefits of children's reading had not been taken seriously enough, adding: "We risk losing a generation unless we act."
Liverpool-based Cottrell-Boyce said his tenure as laureate would be about "urgency", with the intention of "addressing invisible privilege and inequality".
"It will be about the increasing number of children in poverty being left further and further behind," he said.
"It will be about calling for national provision so that every child – from their earliest years – has access to books, reading and the transformative ways in which they improve long-term life chances."
Excellent pick, he's a great guy and should make a big difference.