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Lord of the Rings needs to be ‘one of the biggest gaming franchises in the world,’ Embracer COO says (www.retbit.com)

submitted 1 year ago by RJ@kbin.social to c/gaming@kbin.social

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Lord of the Rings needs to be 'one of the biggest gaming franchises in the world,' Embracer interim COO Matthew Karch said in a recent speech to investors that also dealt with restructuring the company itself.

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[–] fortruce@kbin.social 13 points 1 year ago

We own Lord of the Rings, and we know we need to be exploiting Lord of the Rings in a very significant fashion and turning that into one of the biggest gaming franchises in the world.

(emphasis added)

The word choice here says it all. I have doubts they will make anything other than cash grabs with the LOTR IP.

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