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Google, Cloudflare & Cisco Will Poison DNS to Stop Piracy Block Circumvention * TorrentFreak
(torrentfreak.com)
This is a most excellent place for technology news and articles.
They already got the ISP DNS resolvers.
This particular step, that this article is about, is targeting people who knew enough to switch from their ISP's DNS resolver to one of these ISP-agnostic DNS providers. So they're targeting the people who do, and probably not going to be particularly effective at it.