this post was submitted on 16 Jun 2024
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YouTube tests harder-to-block server-side ad injection in videos (www.bleepingcomputer.com)
submitted 5 months ago by leo@lemmy.linuxuserspace.show to c/news@lemmy.linuxuserspace.show
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[–] unexpectedteapot@lemmy.ml 1 points 5 months ago

That's silly, they really are not wasting anything. And even if they were, the prospect of effectively countering ad block and the growing network of alternative frontends in one blow is absolutely worth a shot. They have their numbers to test out server side ads, and worst case scenario for them is basically what they already have but much harder on the other side (makers and maintainers of adblockers and alternative frontends.)

Corporate totalitarianism (and totalitarianism as a whole) doesn't produce stability by absolute power over 100% of the population, it is stable by making it hard enough for any considerable and/or effective portion of the population to be able to do anything about it.