The "internet" is returning to its normal state. That is, a mess.
"The internet" being a small number of centrally owned, unprofitable tech startups running purely on free credit and exuberant IPO valuations was never a normal state of affairs. It was an anomaly created by excessively dovish monetary policy.
"I will sign away every scrap of my data to multinational corporations who sell ads by stalking me". Statements made by the utterly deranged. We have been taken for fools, etc.