I believe it's mainly main character syndrome. Like when we play a game like GTA, you care more about your own stats, progress and wealth, and maybe that of other players, but couldn't care less about most of the NPCs, and that gameplay dynamic seems attractive to most people.
Another way to look at it is the higher up on the perch you are, the more everyone else looks like ants. You probably won't intentionally leave some sugar for the ants, but if they get a few you don't mind.
As for the richest of the richest of the rich, they need to stay influential for various evil reasons.