this post was submitted on 29 Dec 2023
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AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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[–] TheAlbatross@lemmy.blahaj.zone 4 points 11 months ago (17 children)

This seems like a short term problem.

If marketing agencies move to AI influencers, the consumer will slowly catch on and move away from it.

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[–] Kepabar@startrek.website 4 points 11 months ago

Good. Influencers are a plague.

[–] HootinNHollerin@slrpnk.net 3 points 11 months ago* (last edited 11 months ago)

The new Southpark on influencers is good

[–] Milk_Sheikh@lemm.ee 2 points 11 months ago

In some ways, I’m very excited about the sociological and economic opportunities for change this kind of scenario brings. And far, farrr more horrified. I haven’t yet seen a meaningful or impactful use of AI yet, that doesn’t mainly further capitalists or state power over their own or other civilians.

“AI development is dominated by capital, led by some of the world’s most powerful oligopolistic corporations… strengthening capital vis-à-vis labour, and elite sections of labour relative to others, and are hence likely to increase inequality along lines of class stratification that are also lines of gender and race.”

The future is cyberpunk, and Gibson started that as a sci-fi horror show future to avoid. Congress knows that Meta/Zucc influenced the 2016 election via ML/AI targeted ands and did basically nothing.

[–] Nacktmull@lemm.ee 2 points 11 months ago
[–] shasta@lemm.ee 2 points 11 months ago (1 children)

I think technically whoever created that AI persona is now profiting from the work they put into creating and maintaining that. It's different than what a human influencer does, but the money they are generating still goes into someone's pocket, not dissolving into thin air. This isn't AI stealing people's jobs, it's someone stealing someone else's market share. It's like a guy with a saw complaining that a guy with a chainsaw is stealing their business.

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