this post was submitted on 12 Jul 2023
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SNOOcalypse - document, discuss, and promote the downfall of Reddit.

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Excerpts from the link:

Fake internet points are finally worth something!
Now redditors can earn real money for their contributions to the Reddit community, based on the karma and gold they've been given.
How it works:

  • Redditors give gold to posts, comments, or other contributions they think are really worth something.
  • Eligible contributors that earn enough karma and gold can cash out their earnings for real money.
  • Contributors apply to the program to see if they're eligible.
  • Top contributors make top dollar. The more karma and gold contributors earn, the more money they can receive.

Not just anyone can be a contributor. To join and stay in the program, contributors need to meet a few requirements:\

  • Be over 18 and live in the U.S.
  • Only Safe for Work contributions qualify
  • Earn xx gold and karma each month
  • Provide verification information. You must have at least 10 gold and 100 karma to begin verification.
  • NSFW accounts aren't eligible for the Contributors Program

Here's my take on this. Since this is from the latest version of Reddit's ~~broken browser for a single site~~ "official app", it's likely a recent development, triggered by recent changes in the platform. Reddit Inc. is likely worried about contributors leaving due to the app-pocalypse, and is trying to counter it by throwing them some spare cash.

And I'm going to be honest: holy fuck this sounds like a Bad Ideaยฎ. For three reasons.

The first one is demographics; since 47% of the users are Americans, and 21% of them are 10-19yo, it's safe to say that ~60% of the users are ineligible, and thus will only contribute for free.

Will they? People often don't mind contributing for free, as long as the others are in the same page. The picture changes once you get at least someone making money out of it - odds are that those 60% will disengage further.

The second reason is that Reddit Inc. is disregarding the fluff principle. If the money threshold is the number of upvotes and awards that someone gets per period of time, why would the person bother with high quality content? Or even quality content at all - it's easy to make up for lack of quality with quantity. For example, setting up a simple bot to scrape the top posts and repost them. (Is Reddit expecting the mods to delete those reposts? OH WAIT)

The third and final reason is who you expect to give awards to those people, before they feel pissed and discouraged and leave the program, breaking even further their trust in the platform. Who would even buy Reddit gold on first place? The Reddit community has been outright mocking Reddit gold for years, and the suckers actually buying it were the ones who were the most engaged and emotionally attached to the platform, to the point that they're willing to "help" it. (As if corporations need help, but whatever.) It would be a shame if Reddit happened to piss off exactly that demographic... like it did.

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[โ€“] Heastes@lemmy.world 255 points 1 year ago (3 children)

This is just going to encourage even more spammy, low quality, easily consumable clickbait content.
Good luck, Steve.

[โ€“] MontyVirus@sh.itjust.works 95 points 1 year ago (1 children)

Same thing happened with Quora, iirc. They started offering incentive for people to post a lot of questions, so now the app is flooded by complete junk.

[โ€“] ddnomad@infosec.pub 86 points 1 year ago (5 children)

I think there were 0 instances of Quora being useful when I search for things. At this point I just ignore Quora results completely, just because chances are whatever is on there are just shills and word salad people.

[โ€“] MontyVirus@sh.itjust.works 41 points 1 year ago (1 children)

Yep. Believe it or not, there was a time when Quora was pretty decent. This is what happens when you try to boost engagement by offering cash incentives. It becomes quantity over quality.

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[โ€“] Heastes@lemmy.world 23 points 1 year ago (3 children)

There was a time, maybe 8-10 years or so ago, when you would actually find good and well-reasoned answers from qualified people on there. But now it got so bad that I added Quora to my search results blocklist addon.

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[โ€“] kibiz0r@lemmy.world 21 points 1 year ago (2 children)

Quora became king of useless answers after Yahoo Answers died. They were Quoronated, if you will.

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[โ€“] ColonelSanders@lemmy.ml 21 points 1 year ago (2 children)

If I said this on Reddit, the demographic probably wouldn't have got it, but maybe most folks here will:

Quora is just the new Yahoo Answers.

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[โ€“] GunnarRunnar@kbin.social 36 points 1 year ago* (last edited 1 year ago) (4 children)

I wonder if after this Silicon Valley realizes that there's no infinite growth/money/potential and stops trying to position shit as such. Just make a product that holds up and doesn't fold like a house of cards when it finally is being monetized.

Edit: And as a totally separate point, think about the mods! Loads of more work and zero pay while spammers "get rich".

No. There's too much money attached to it to stop.

The reality is, the Valley is capitalism on speed, but it's still capitalism. All the underlying mechanisms are the same as in the "conventional" economy, just turned up to 11.

[โ€“] lvxferre@lemmy.ml 14 points 1 year ago

Edit: And as a totally separate point, think about the mods! Loads of more work and zero pay while spammers โ€œget richโ€.

"Those are landed gentry. We the King of Reddit, Steve "Jailbait Mod" Huffman, are free to decide whom We shall benefit".

On the Silicon ~~Hole~~ Valley: they're probably aware of that, so the strategy is to cash out before you hit the cap.

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[โ€“] Darkard@lemmy.world 14 points 1 year ago (1 children)

1 bot reposts something.

1000 more bots upvote and give it awards to get it on front page.

Take cash

Repeat

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[โ€“] simple@lemmy.world 100 points 1 year ago* (last edited 1 year ago) (3 children)

Whew, I instantly feel validated in my decision to leave Reddit. If this gets applied it will encourage a bot apocalypse in Reddit, which is already something they're struggling with.

[โ€“] TheSpookiestUser@lemmy.world 33 points 1 year ago (4 children)

I didn't expect the validation to be this immediate, but here we are.

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[โ€“] db2@lemmy.one 81 points 1 year ago (4 children)

and is trying to counter it by throwing them some spare cash.

Reddit has no spare cash, Steve has pissed away better than three quarters of a billion dollars in venture capital. It'll probably be RedditBux or an NFT or something.

[โ€“] holycrap@lemm.ee 27 points 1 year ago (1 children)

I'd bet good money it's the latter. Huffman strikes me as the type that thinks NFTs are worth something. Fucking idiot.

[โ€“] EatALime@kbin.social 15 points 1 year ago (1 children)

They already did NFT avatars, but they came out after the big backlash against NFTs so they called them by another name and left the NFT part out of the description.

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[โ€“] Dirk@lemmy.ml 55 points 1 year ago (1 children)

In other words: "Please bot our site to artificially push your karma points"

[โ€“] SyJ@lemmy.ml 26 points 1 year ago (1 children)

As if Reddit didn't already have issues with karma bots...

[โ€“] Dirk@lemmy.ml 21 points 1 year ago (1 children)

Yes, but now there is a monetary reason for doing so.

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[โ€“] Hikiru@lemmy.world 46 points 1 year ago (1 children)

โ€œShit, the people who actually cared about the platform and contributed good content are leaving. Quick, throw money at the problem instead of fixing the issues we created!โ€

[โ€“] xuxebiko@kbin.social 15 points 1 year ago (4 children)

"How to worsen self-inflicted wounds" by the brain trust of Reddit's board + u/spez.

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[โ€“] AdmiralShat@programming.dev 43 points 1 year ago (5 children)

I see a huge issue with this.

I have seen in communities where mods will remove a user's post and then repost it themselves or with an alt and hit the front page.

So you're telling me now the mods have a financial incentive to do this? And what if as a money generating post gets removed simply because a mod doesn't like it, even though it doesn't break any rules?

I also feel like the quality of posts is about to implode even further from this. You're not asking artists or musicians or even meme creators to post, you're asking reposters to repost content that already did good.

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[โ€“] dan@lemm.ee 42 points 1 year ago* (last edited 1 year ago) (4 children)

I posted this elsewhere, but they were already paying people to post content before the protest.

Have a look at this userโ€™s posts prior to the blackouts: https://old.reddit.com/user/WelshCai/ Lots and lots of low-effort posts in various UK subreddits.

And read this (which was posted after he got accused of being a karma farming bot), note the admin comment confirming it: https://old.reddit.com/user/WelshCai/comments/130zbw6/i_am_a_community_builder_for_reddit/

This link confirms that Community Builders are โ€œvetted and paid by Reddit for their timeโ€: https://support.reddithelp.com/hc/en-us/articles/4418715794324-What-is-the-Community-Builders-Program-

Despite claiming they work with mods, the mods of those subreddits donโ€™t seem to be aware of this, as evidenced by this post: https://www.reddit.com/r/Leeds/comments/138gi40/reddit_community_builders_please_read_details/

[โ€“] Kushia@lemmy.ml 19 points 1 year ago

It's not just Reddit paying people to post, social media marketing teams and governments are also doing it. Facebook used to release reports done by an actual academic institution detailing how widespread it is there too. There's tons to gain and little to lose in manipulating social media discussion points and the hivemind online these days, it's the next best thing to plugging us into the matrix.

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[โ€“] AFKBRBChocolate@lemmy.world 37 points 1 year ago (5 children)

Congrats to the themed/novelty accounts like the person who posts the watercolors, Shittymorph, Snoodle, and the others who regularly post highly upvoted content. I'd add PoppinKream, but they're here now.

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[โ€“] dartos@reddthat.com 32 points 1 year ago (2 children)

โ€œHereโ€™s money for having and sharing the correct thoughtsโ€ Is a scary notion

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[โ€“] Kushia@lemmy.ml 30 points 1 year ago* (last edited 1 year ago)

People will put a lot of effort into maximizing their returns with repost bots now. Yuck.

[โ€“] BaconIsAVeg@lemmy.ml 29 points 1 year ago* (last edited 1 year ago) (4 children)

The first one is demographics; since 47% of the users are Americans, and 21% of them are 10-19yo, itโ€™s safe to say that ~60% of the users are ineligible, and thus will only contribute for free.

Just want to point out that there are a ton of Telegram communities focused on bypassing these types of limitations, because $0.10 USD for 1000 upvotes goes a lot farther in rural India than it does in Indiana.

By offering an incentive program, they've just opened up the door for a whole new third world economy. They should have stuck to fighting 3rd party API access tbh.

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[โ€“] mysoulishome@lemmy.world 28 points 1 year ago (21 children)

If karma is worth money can I sell my 50,000 point account to someone who promises to use it for evil and make Reddit worse? Maybe Russians or scammers? Or Russian scammers?

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[โ€“] neveraskedforthis@lemmy.world 25 points 1 year ago (5 children)

So all those people who rip videos from youtube (not linking to them but download and reupload, usually with intro/outro and watermarks edited out) are now going to get paid for it?

How is that not theft, again?

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[โ€“] forgotmylastusername@lemmy.ml 25 points 1 year ago (3 children)

The old reddit is dead and gone. They (corporate) know what they're doing. They've pivot to the commercialized internet. The crowd that pays "influencers", "creators", or what have you. The crowd that gives money to people who are famous for being famous. The crowd that pays for entries in a database shown as icon badges on their profile.

This is a significant part of the internet and the people on this planet. More importantly they are monetizeable. That's what reddit is now. The existence of this isn't what you like but it will continue to exist regardless. There are people on this planet who are into that. That's what reddit is today. The old reddit is no more.

[โ€“] refurbishedrefurbisher@lemmy.sdf.org 16 points 1 year ago* (last edited 1 year ago)

Old Reddit died whenever Aaron Swartz died.

He left Reddit in 2007, but the site really took a fall after 2013.

Reddit also went closed source, which was more writing on the wall for enshittification. Nobody takes something that's open source and makes it closed source unless they have something they want to hide.

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[โ€“] tha_frontline@feddit.de 23 points 1 year ago (2 children)

Yesterday I requested that Reddit deletes any and all data associated with my Reddit account under the GDPR. It was so hard, because my account was 9 years old and I really had so much fun in my subreddits. I tried to create high quality content, just to do my part and help Reddit grow as a diverse community.

Now that I read this I have no doubts anymore that it was a good decision to go and destroy all my content there. I'm making popcorn and watch this shithole burn. Lemmy makes it easier, because I know many good people have found a new home for sharing great content and just having a good time. Sry for the rant 0.o

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[โ€“] Nougat@kbin.social 21 points 1 year ago

Reddit The Company would only be doing this if engagement and submissions had fallen off significantly, and they're scrambling for a way to prop that up.

And it's like they're doing a Digg speed run, essentially handing over priority to power users.

[โ€“] sturmblast@lemmy.world 21 points 1 year ago (5 children)

Until they ban you with little to no explanation

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[โ€“] Cyyy@lemmy.world 20 points 1 year ago (1 children)

so they can't pay for their shitty api and killed off thirdparty clients because they "can't afford them".. but can pay random users for shitty karma? sounds right.

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[โ€“] Kolanaki@yiffit.net 20 points 1 year ago* (last edited 1 year ago) (4 children)

I'm in the 1% for karma earners.

Gimme my fuckin' money, Spez. $1 for every karma. So I'll get over a million.

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[โ€“] dmmeyournudes@lemmy.world 19 points 1 year ago (2 children)

Considering how easy it is to bot a post to the front page, this is going to come down to that being more expensive than he cash you get for your post, and having seen how YouTube pays out... How does reddit plan to compete there?

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[โ€“] reddithalation@sopuli.xyz 18 points 1 year ago (1 children)

I have a bet with a friend on reddit being significantly smaller or dead in 5 years, its looking pretty good for me.

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[โ€“] 0uterzenith@lemmy.world 18 points 1 year ago

they're really getting desperate huh

[โ€“] waltuh 17 points 1 year ago

This is the same thing Twitter tried (is?) doing. Spez is really going full Musk.

[โ€“] athos77@kbin.social 17 points 1 year ago* (last edited 1 year ago) (4 children)

Copying my comment from the other threads:

reddit started trialing a "Community Points" program in 2019 in /r/ethtrader, /r/cryptocurrency and /r/fortnite , where posters and commenters could earn "Community Points" that were supposedly backed up with crypto that you could eventually cash out. They announced an expansion of the program in December 2021 but, afaik, they never actually did so. Which might have something to do with the fact that one of the /r/cryptocurrency mods made $10,000 by selling community points. I don't know if the program has actively continued since then; maybe someone who was in the three trial communities can say.

My point is that reddit has been working on something similar to this program for at least five years now. And this article isn't based on any announcement by reddit, but by someone examining their source code. It's possible that this code has been present for a while and reddit has leaked it's existence to try to attract back some of their lost contributors. Or even that it hasn't been present but they included the old code in the newest app release and then pointed it out for the same reason.

In any case, this article isn't based on any official announcement, and reddit has been "trialing" a similar program for over four years. I wouldn't hold out any hope that this actually sees daylight anytime soon, or that it'll work well if it's actually released.

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[โ€“] Ruorc@lemmy.ml 17 points 1 year ago (1 children)

This just reeks of desperation and doesnt sound thought out in the slightest.

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[โ€“] jonne@infosec.pub 16 points 1 year ago

Ugh, I was hoping I could just cash out on the karma I already had. This is pointless. If they thought karma whoring was bad before, this is going to push it to a whole new level.

[โ€“] JesusTheCarpenter 15 points 1 year ago

I know there has been a lot of doommongering recently about the innevitable demise of Reddit. However, I feel like this change will be the worst thing the will have ever done if it comes to fruition.

[โ€“] Evoke3626@lemmy.fmhy.ml 14 points 1 year ago

They already had a massive bot reposting issue, and now theyโ€™ll bay paid to that? Absolutely will get worse. Unbelievable

[โ€“] DrTautology@lemmy.world 14 points 1 year ago (1 children)

Holy shit this is pathetic, sad and incredibly dumb.

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