They've already calculated, how high and in how many increments, they can rise their prices, while still coming out ahead. For every country specifically.
this post was submitted on 02 Nov 2023
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They've been also serving ads for YouTube premium as well recently
My guess it that it's to rope in people who don't use adblock
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A few months ago I was thinking about getting YouTube premium. It's a platform I'm on everyday and have been using it for years. But they decided to block adblockers and increase prices, so they can go fuck themselves.
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I still maintain that YT Premium is a great service if you're like a lot of people and YT is the majority of your online video consumption. From a price to use comparison standpoint, it's unbeaten. Netflix, Hulu, Crunchyroll, etc all pale in comparison.
But their insistence on bumping up prices, bundling YT Music and their war on ad blockers now is making it really hard to try to keep it. Hopefully now that Google is trying to cash in, we get some real competitors. Because right now when it comes to the sheer amount of content, visual quality and reliability of streaming nothing compares.
The problem is that, as I understand, YouTube still loses money.
They could probably break even if they screwed over their creators like other platforms, but their creators are their moat.
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I was honestly thinking about buying premium, so I would support the creators. Welp, that's out of the window.
See if they have Patreon, or better LiberaPay or OpenCollective. If not, you can ask them to make one.
The less people who watch YouTube, the less valuable those ads are, and therefore the less valuable premium just be.
Have YouTube viewers been going up to justify ads being more valuable?
Video serving can cost a lot of bandwidth. Hence it could be sensible.
YouTube don't even pay a fraction of those bandwidth as they run caching box on your ISP for free. ISPs won't let any random companies run equipments for free in their network, so this is a significant competitive advantage. You'll have to be a company as big as Google, Apple, or Netflix to do this.
uBlock beat the filters almost immediately. Annoyingly for google once you've downloaded something its out of their hands.
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I will do everything within my power to take from them as much and give back as little as I can.
I don't need YouTube that much. It's competing with books, more traditional TV shows and movies, and Nebula / Curiosity Stream and Wondrium / LinkedIn Learning. I guess I might miss some reaction videos, but oh well.
I'd even be willing to consider paying them, if it was not as pricey and came with less bullshit.
Obviously, even compared to yt premium, third party Foss solutions are by far superior, but to support the creators, it would be okay.
Yet, when they higher the already ridiculous price further, I'm noting out.
Yeah, I don't want shitty music streaming, strip that out and give me a no ads only option for like $100 a year and I'd consider it
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And I'm from a country where YouTube Premium isn't even available.
Can confirm, my YTM subscription in Poland went up from 9.99 to 10.99 PLN.
I pay for YouTube because I leave it on basically all day. It's worth the 14ish(I don't remember) a month. I just wish more of my pay would go to the creators.
If you're happy with the service then I hope it remains a good cost for you, to me it costs too much for what I would actually want it for.
I'm shocked /s