Optimization is the natural path of all things commercial. When the Internet was young it was more experimental as a whole and that was fun for people. Computing is still experimental but the experimentation isn't obvious as it was back then. Unfortunately that means adventure finding you across your computer screen doesn't happen as often. You either need to look for it around the fringes or look beyond the monitor.
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For a lot of people, there's nothing more fun and creative than an unsolved problem.
Monetization/commercialization/organization of the Internet was a super complex problem for a lot of business trying to make it big, and it made for a beautiful shitshow.
But now that the business problem is approaching solution, it's losing that fun and creativity.
The 00s were also filled with corporations monopolizing entire portions of the industry with almost no resistance, even going so far as to have protections for their empires legislated. We're aware of what happens and we get mad about it, before we were ignorant to everything except for what we were told by those mega corporations.
IBM's proprietary software runs all financial transactions in the USA. Apple and Microsoft are the only commercial operating systems. nVidia can sue the pants off of anybody who even thinks about rendering things in a similar manner to their GPU firmware capabilities.
It's more like it's being revealed (or more obvious) what the purpose of the Internet was really for. Remember that it was created by DARPA for military purposes. It was never for altruism.
This is why I'm currently trying to figure out how to setup an intranet via something like openvpn. Basically a walled garden that keeps the corpos out. My version of it will also be locked to a max of 1.5mbit/s to help with bandwidth costs.
I've looked at private 5g for this a couple times using something like Openstack Magma. Get me and few friends and family and I've have decent coverage I think.
Holy shit never expected to see this comment on lemmy. I worked on magma in the early days of it