Not a great guy, but in this case he is completely right.

Don't put a shithead's message in the headline. It spreads it. Headlines must be true, not false.

Look up George Lakoff videos, everybody.

For all the people here "supporting Ukraine" because you know, if Putin captures Ukraine then he will genocide Ukrainians and all that - this is exactly the same narration that Zelensky's regime is using to kidnap people and send them to the meatgrinder (kill them). A video from Kharkiv where TCC attempts to kidnap people from a bus scaring them with "Russian World" coming to Ukraine: https://files.catbox.moe/c72hez.MP4

People in the bus are accusing them of being "a traitor to the motherland" and telling them to go fuck themselves. But you know better what those people should do, right? They all should go and die for your wild fantasies of "but but but Putin will invade the whole world if we don't stop him (well, not you personally of course, why would you go and fight your wars, but you know, Ukrainians)".
After all, Zelensky said that Ukrainians are willing to fight, and he would never lie, right? All the videos, articles in your western medias about people NOT wanting to fight but still being exterminated by Zelensky's regime, etc are fakes.