this post was submitted on 07 Aug 2023
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Update from Asus

The service team reply misunderstood the situation. Unlock tool is unavailable at this moment but we are allowing the possibility to unlock, please stay tuned.

**TL;DR

  • ASUS has apparently withdrawn the ability to unlock the bootloader on its phones.
  • As per the company’s technical support team, Zenfone 10 and Zenfone 9 users won’t be able to root their phones.
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[–] XEAL@lemm.ee 135 points 1 year ago (4 children)

ASUS is apparently killing the posibility of me being a potential customer of their smartphones.

[–] IDeserveToBeLoved@szmer.info 37 points 1 year ago (6 children)

Rooting users are only a small percentage of all users so they probably won't even notice unfortunately.

sent from rooted phone

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[–] Xperr7@kbin.social 121 points 1 year ago (2 children)

Oh, fuck off. I'm not one to root my phone, but you own the damn thing. Once it's in your hands, the maker should have no right to tell you what to do with it.

[–] XLRV@lemmy.ml 32 points 1 year ago

Yeah, I'm really tired of this.

We should be able to root and install any OS on our phones like we can do on PC.

I don't use root or custom ROMs on my phone anymore but this is something that should always be possible.

[–] Jake_Farm@sopuli.xyz 15 points 1 year ago (1 children)

Consumers seem to be too dumb for their own good.

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[–] stefenauris@pawb.social 80 points 1 year ago (11 children)

Well there goes any compelling reason to buy their phones lol

[–] ayaya@lemdro.id 32 points 1 year ago (2 children)

I was genuinely thinking about going with an ASUS phone next because of the unlockable bootloader, this really sucks to see.

[–] deweydecibel@lemmy.world 20 points 1 year ago (1 children)

There are plenty of makers doing unlockable bootloaders. Honestly, just avoid Samsung.

[–] kindenough@kbin.social 9 points 1 year ago* (last edited 1 year ago) (1 children)

My EU S9+ (Exynos chip) is running a custom Android 13 rom without flaws. A lot of Samsung phones can be unlocked. Seems US models (Snapdragon) are the ones that can't be unlocked, few exceptions. Most other countries have the Exynos chipset and are perfectly unlockable.

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[–] SeaJ@lemm.ee 46 points 1 year ago

Considering their crappy major release and security update support, rooting and flashing custom images is basically a requirement.

[–] herrwoland@lemmy.world 43 points 1 year ago (3 children)

And there I was seriously considering getting one. Greed is ruining good things again.

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[–] cafeina@lemmy.world 42 points 1 year ago

Locked bootloader and only 2 years of upgrades? Is not like Zenfones are cheap either. Hard pass!

[–] BlackEco@lemmy.blackeco.com 40 points 1 year ago (1 children)

This is such an anti-consumer move, by refusing to unlock the bootloader Asus hinders the ability of users to extend their devices' life beyond Asus's original support window by flashing alternative ROMs...

[–] OldFartPhil@lemm.ee 24 points 1 year ago (1 children)

I'd like to see right to repair laws expanded to right to unlock. I think you could make a reasonable argument that a working device that's not receiving security updates is just as broken as a device that's experienced a hardware failure.

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[–] Yoz@lemmy.world 34 points 1 year ago

Simple fix: stop buying Asus phones. Once their profit drops they will let you unlock bootloader

[–] mojo@lemm.ee 30 points 1 year ago (2 children)

Why do so many phone manufacturers hate letting you unlock their bootloaders? Every Google phone lets you do this, and they probably have the most secure Androids of them all.

[–] Zuberi@lemmy.world 14 points 1 year ago (2 children)

Google shouldn't be our shining light on phone rules lol

[–] mojo@lemm.ee 16 points 1 year ago (10 children)

pixels are by far the best to degoogled your phone and to have privacy/security/freedom actually

they go above and beyond letting you unlock your bootloader

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[–] Im28xwa@lemdro.id 30 points 1 year ago* (last edited 1 year ago) (5 children)

A typical example of planned obsolescence what an effective way of killing my plans to get an Asus phone as my next daily driver assuming this is true

Some important context from the article:

A Reddit user claims that the company’s developer liaison on its Telegram channel has no knowledge of any such development. “According to them, the unlock tool server is in maintenance and will resume in Q3,” the person writes; We’ve written to ASUS to clarify the situation and will update this article when and if we hear more.

But here is the thing why do I need to use a tool to connect to a server just to be allowed to unlock the bootloader? I don't and didn't need such a thing to unlock the bootloader of my Samsung Galaxy phone (planned obsolescence ladies and gentlemen)

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[–] JigglySackles@lemmy.world 26 points 1 year ago (2 children)

Boo you whore. Asus really is just kicking itself in the dick the last 5 years or so.

[–] Psythik@lemm.ee 13 points 1 year ago* (last edited 1 year ago)

No kidding, especially with their recent motherboards catching on fire, and then voiding users' warranties for updating to the beta BIOS that fixes the issue, fiasco.

They used to be such a good company; what happened?

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[–] bitwolf@lemmy.one 26 points 1 year ago* (last edited 1 year ago) (1 children)

Very easy way to remove an almost perfect phone from my list of upgrade considerations.

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[–] kamen@lemmy.world 22 points 1 year ago

... aaaand another brand I'll be avoiding when looking for a new phone. In my eyes a phone that can't be rooted is kind of like a computer without access to an administrator account - you can do stuff with it, but at one point your hands are tied.

[–] holycrap@lemm.ee 21 points 1 year ago (3 children)

Do consumer friendly phones exist at this point?

[–] chemicalwonka@discuss.tchncs.de 16 points 1 year ago

Pixel phones are the few ones that you can unlock the bootloader and lock again.

[–] ahornsirup@artemis.camp 9 points 1 year ago

Sony allows unlocking the bootloader on a lot of their devices. Except two new US-specific models, according to their site.

[–] joel_feila@lemmy.world 9 points 1 year ago

fairphone is fully repairable and rootable

[–] Chickerino@feddit.nl 21 points 1 year ago (2 children)

asus has killed the possibility of me being a potential customer then lol

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[–] pallettownbry@lemmy.world 21 points 1 year ago (2 children)

This is exactly why I sent my Zenphone 9 back. Shame because it was such a good little phone and one of the few flagships with a headphone jack.

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[–] redcalcium@lemmy.institute 20 points 1 year ago* (last edited 1 year ago) (1 children)

The end of an era. Companies also locked the bootloader back then and you'll need to find a vulnerability to exploit in order to unlock it. When custom roms starting to become popular, companies relaxed their stance and allowing their customers to unlock the bootloader using an official channel instead of utilizing a security exploits, perhaps as a competitive advantage so power users would recommend them to their friends and family.

Now with declining popularity of rooting and custom roms, companies are starting to stop allowing their customers to unlock the bootloader again. From their perspective, allowing bootloader unlocking is nothing but trouble (support-wise) and might even cannibalize sales (why upgrade your phone every two years when you can install a custom ROM with the latest version of Android), so declining popularity of custom ROMs is a perfect excuse for them to stop allowing bootloader unlocking.

[–] dinckelman@lemmy.world 20 points 1 year ago* (last edited 1 year ago)

It's my device. I will do with it whatever the fuck I desire

[–] hiire@lemmy.world 19 points 1 year ago (4 children)

Oh come on. I wanted a zenfone, I wanted the compact phone with a headphone jack and actual components. But if they're being cocky about it, there's no point. I guess I'll have to find another brand

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[–] anhydrous@lemmy.world 19 points 1 year ago

Looks like my current Zenfone running LineageOS is my last Zenfone.

[–] scarrtt@lemmy.zip 14 points 1 year ago* (last edited 1 year ago) (2 children)

I dropped OnePlus for this reason last year, after having 5 models starting the OnePlus 1, and ending with the 8T. Apart from OxygenOS being a buggy mess, I should be able to do what I want with my phone's software

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[–] lorez@lemm.ee 13 points 1 year ago (1 children)

In a while ASUS won't be able to sell its phones in the EU. I guarantee it.

[–] nomadjoanne@lemmy.world 27 points 1 year ago

I really hope the EU requires manufacturers to allow a bootloader unlock. Apple would shit themselves.

[–] HiddenLayer5@lemmy.ml 12 points 1 year ago* (last edited 1 year ago)

Which means, legally, you can no longer own even the hardware of a Zenfone you bought, you now only license it. Since their OEM software is proprietary and in nearly every software's TOS they can revoke your license to it at any time for any reason, which would effectively brick the phone if bootloader unlocking is not possible.

[–] 1984@lemmy.today 12 points 1 year ago

Asus is really going down the drain...

[–] Aceticon@lemmy.world 11 points 1 year ago* (last edited 1 year ago) (1 children)

It's funny that looking around almost every single piece of ASUS hardward I bought over the years, I chose them because I could do more with their kit than I could do with the cheaper stuff and a lot of that had to do with access to the hardware (overclockeability of things like motherboards and graphics boards, much more configurable and better hardware for routers and media players and so on).

So I'm wandering what exactly is their unique value proposition on smartphones versus brands which are much more well known and well established in the regular consumer segment if they're ditching being the superior choice for the more technical users: what exactly is the point of "same shit as everybody else" hardware for premium prices?!

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[–] Whiskeyomega@kbin.social 11 points 1 year ago* (last edited 1 year ago) (2 children)

My biggest problem with unlocking the bootloader is that many apps look for an unlocked bootloader as "Its rooted" according to that app but unlocking the bootloader and being rooted is 2 different things. I only want to run a custom rom I dont want to root. But you end up having to do the whole thing and running Magisk to hide the root and unlocked bootloader.

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[–] AceFuzzLord@lemm.ee 11 points 1 year ago (2 children)

The problem with companies trying to stop this is the fact that there will be at least one person/team who will find a way to bypass this.

No amount of corporate software devs/engineers can stop the might of a determined team on the internet from achieving their goals when it comes to this kinda stuff.

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[–] StayFrosty@lemmy.world 10 points 1 year ago* (last edited 1 year ago) (1 children)

I feel eventually every company would do the same.

[–] deweydecibel@lemmy.world 14 points 1 year ago* (last edited 1 year ago) (2 children)

I think it more likely we'll get to the point where getting a key to unlock the bootloader requires some kind of bullshit businesses license, or else is only possible on higher end phones. Kind of like how Windows is increasingly walling options off from everyone except Enterprise users.

Or the end result of this eSIM shit comes to pass: unlocking the bootloader breaks the SIM and/or the carrier refuses to let it on the network.

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[–] TheFrirish@jlai.lu 9 points 1 year ago

I can't believe this shit... I was planning on getting the Zenfone 10. with it's headphone jack, small size, and Android feel.

[–] hyorvenn@jlai.lu 9 points 1 year ago

So they will just be bricks in a few years

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