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Seek out the competitors to near monopolies? I heard somewhere that all glasses are built and sold by one company (that then sells them to a bunch of different companies so it looks like there is competition), and they can charge incredible markups. There probably are very small companies that make and sell glasses that don't have the economies of scale or ad budgets to get the word out. If enough people bought from them, the monopoly would have to lower prices to their "kill competitors" level to steal back the market-share (or just buyout the little guy). Once dead or absorbed, they can go back to incredible mark-ups, which means we can start the cycle over again and find a new little guy to support.
That or support the maker movements so that anything we need we can just make ourselves (3D printing, bio-hacking, hydroponics and seed banks, general lathe and mill loner libraries, open source software, etc...)
EssilorLuxottica is the current name of that company. Fuck those guys.