this post was submitted on 17 Nov 2023
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Television
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Because Apple is still new and every new service launches with great content. You pay top dollar for writers, directors and actors. You pump extra money into the system and let the creative types be creative. You launch the service underpriced.
The good reviews come in. The low price convinces people to try it out. Everything is awesome.
Fast forward a year or two. You raise the price but you have a great start to a catalog. People may grumble but they don't cancel. They trust the content is going to keep getting better.
That's when the enshitification begins. More price increases. Charging for extra streams or 4k. Make password sharing annoying or impossible. Insert ads and raise prices again. Cancel shows that "cost too much". Tinker with the formula of established shows. Only introduce new shows that have broad appeal. Nothing niche. Cancel shows because they're critical of China.
Apple is still early in their run but they are on the same hamster wheel as every company seeking eternal raises in profits.
I’m curious how it goes with Apple. Historically they have only ever used software to drive hardware sales, and that generally keeps quality higher as shitty services don’t sell hardware… well maybe iCloud 😏
The last time I looked the service side was starting to show up in the profits.