this post was submitted on 15 Nov 2023
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They would need to completely revamp the branding if they want to market towards younger non-tech interested individuals. Simplify the hardware/software and boost marketing with a cool and luxury focus. I don’t think feature improvement is required for this problem in NA, you need to change the nerdy alternative image people have in their minds when they think Android.
But they basically own the rest of the world so idk if this is even an issue.
A lot of it comes down to the messenger too. The younger people that I know prefer iMessage, green bubbles are like repellant to them. If android could get their shit together and make a similar app without doing the typical Google thing of fracturing it into five apps later on, then they might actually win some of the younger market share.
Teens don’t care about having a cohesive messaging app. The green vs blue bubble stigma has nothing to do with the usability of the app. It has everything to do with blue bubbles being a signifier of status because Apple = more expensive in people’s minds. Google has to penetrate that first.