this post was submitted on 11 Jun 2023
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As someone who runs a small buisness and has paid for ads online. Why the hell would I want an ad on a platform where half of its users are planning to jump ship?
That’s overestimating the number of users who are planning to jump ship for sure. We are the noisy ones because we have a lot to complain about right now. It probably more like 1-5% that are planning to leave Reddit indefinitely.
The key word though is “planning”. Because that 1-5% contains an outsized portion of the biggest moderators, content creators, and active users. After we jump ship, Reddit is going to have more spam and abuse (and learn the value of the free moderation they’ve been getting up til now), and less valuable content once you get through that. So Reddit might end up losing half its users as it becomes more useless, even if it’s only a small fraction that’s planning to leave right now.
My reaction upon reading this is that I think you're expecting too much, I think reddit will be fine without me, you or everyone else leaving.
That's okay though, the platform doesn't need to fail for you to be happy moving on from it.
Are we defining failure by their standards, or ours?
When my favorite communities were wrecked by being moved to front page, default-for-new-users and flooded with low effort content that may as well have been bot spam, it failed me.
When they made an API policy that ostensibly allowed profitability (despite charging far beyond what they might make from ads on the official mobile app) and avoided training by AI (despite refusing to grandfather in known 3PA and offering to approve new ones), it failed me again.
If I'm soon unable to access the site via the old.reddit interface to avoid intrusive ads, it will fail me yet again.
I won't be surprised if others add more failures to this list.
Maybe reddit makes money hand-over-fist from these changes without me, you, nsfw content creators, licensing / API fees from all current popular 3PA apps, and whoever else. I'm not eager to characterize this as success because VC's get their money back.