this post was submitted on 29 Sep 2023
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I love how everybody is so busy about mining your behavior for ad tracking data and then like 2/3 of the ads I actually see are utterly irrelevant gut doctor / toenail fungus / 17 Most Embarrassing Topless Celebrity Moments crap.
(I think the reality is that they're mining that data to identify a small number of people susceptible to high-value scams - like getting addicted to an F2P mobile game and spending $1000s on it - and the rest of us just get generic infill)
Yea it feels like something has been rotten with the ads industry for a long while. I’ve read a few pieces here and there about how it could collapse and that it’s built almost entirely on dumb lies. But it’s still here.
I’m no economist, but my best guess is that it’s a little like war and the effort we put into it. Complete trashy waste almost all the time, except for when one person or country decides to put effort into it, because then you have to as well or run huge risks. We’d all be better off without ads, including brands/companies, but when one is doing it every company has to too.
Ads are meant to get brand recognition out there for most things. Then when you're in a store you buy what you've heard of before. They wouldn't do it if it wasn't effective.
The most effective ads I've seen in my lifetime have been podcast ads. I don't remember shit I see in mobile apps or on most corners of the internet. I could personally sell Blue Apron or Harry's Razors for all I've heard about them on podcasts though. The smartest companies allow the podcasters to joke around in their ads too. My Brother, My Brother, and Me will say some borderline offensive but hilarious stuff in their ads and I'll be damned if it doesn't keep me listening to their ads and hearing about the products being advertised.