this post was submitted on 29 Jul 2023
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Asklemmy

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Why Mastodon? (reddthat.com)
submitted 1 year ago* (last edited 1 year ago) by Elden_Potato@reddthat.com to c/asklemmy@lemmy.ml
 

After joining lemmy I decided to check out what else the "fediverse" has to offer which naturally led me to Mastodon which is actually pretty neat. However.....I can't help but wonder why in the world the name Mastodon was chosen? I guess I can buy some kind of meaning behind it and if so, fair enough. But... I still can't ignore that it feels like the naming equivalent of soggy cold toast and generates about as much excitement. I just feel like a name bit less....lame? would help a lot to generate buzz and hasten culture adoption of it. No idea what that name would be, just throwing it out there. Happy to be enlightened if this is an unpopular opinion.

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[–] Unanimous_anonymous@lemmy.ml 48 points 1 year ago* (last edited 1 year ago) (8 children)

Would you rather It had a simpler, placeholder name like "X"? Kidding. But after joining a platform named Lemmie, I don't think questioning Mastsdon is the right move. My 2 cents.

[–] fernandofig@reddthat.com 6 points 1 year ago* (last edited 1 year ago) (6 children)

Marketing-wise, I believe it's very hard to make a name for a product/service/platform/app/whatever that has (or sounds like having) more than 2 syllables catch on. I mean, mas-to-don doesn't quite roll off your tongue like face-book, twit-ter, you-tube, lem-my, etc.

In that sense, I agree with the OP in that "Mastodon" was a poor name choice (and as opposed to him, even if there is an explanation for it), and may well contribute to hurt its adoption by the general public. It's the kind of name you sometimes see FOSS enthusiasts come up who can write great software but has poor knowledge (or downright disdain) in marketing, product management, and other business aspects.

[–] Elden_Potato@reddthat.com 6 points 1 year ago

Your comment I think more so gets to the point I had been trying to make. Mastodon doesn’t exactly roll of the tongue and just feels “off” for what the platform “is”. I realize this is a small thing, but twitter actually was a brilliant name that swiftly and concisely allowed its audience to understand its purpose. You “tweet” small snippets of opinions back and forth similar to the chorus created by a flock of birds tweeting amongst each other. The mental imagery is quite descriptive of what the purpose of the platform is. I think it would be disingenuous to discount that in twitters success in the past.

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