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YouTube Premium is getting a huge price hike in over a dozen countries, sparking user backlash. Some countries are experiencing hikes between 30% and 50% (mas.to)

submitted 1 month ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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YouTube Premium users across the globe are facing significant price hikes as Google increases subscription costs in over a dozen countries. This follows earlier price jumps in various regions, including the United States last summer. The latest increases vary by region, with some countries experiencing hikes between 30% to 50%. For instance, in Ireland, Belgium, the Netherlands, and Italy, the Family plan will rise from €18 to €26 starting November, while the individual plan will increase by €2 to €14.

Countries affected by these changes include Ireland, Netherlands, Italy, Belgium, UAE, Switzerland, Malaysia, Saudi Arabia, Indonesia, Colombia, Thailand, Singapore, Norway, Sweden, Czech Republic, and Denmark. Although most Reddit reports are from European users, the price hikes also impact the Middle East, Colombia, Singapore, Thailand, and Indonesia. YouTube had already raised its subscription prices in India by 15–20% in late August.

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[–] Fiivemacs@lemmy.ca 101 points 1 month ago (43 children)

just cancel all subscriptions. None of them are worth it

[+] dmtalon@infosec.pub -6 points 1 month ago (6 children)

So, steal everything or something else? Content isn't free. The ad model exists, but only works if people see the ads.

If everyone blocks all ads, and doesn't pay a subscription, how's that work for those providing the service?

I'm not defending YouTube here, just curious what your solution is to have a service and not pay for it.

I do pay for YT family Premium in the US. I watch mostly YT, and it is my music streaming service. I definitely liked it more when it was costing me $15/mo for that and was mad when that went to $23. I even tried switching to Spotify and using ad blocking on YT. I didn't jive with Spotify, and while ad blockers work for YT, it's a bit of a pain installing them on TV boxes and managing subscriptions across devices, asking with which videos you've seen etc.

[–] TechAnon@lemm.ee 3 points 1 month ago (1 children)

Not op, but I think a solution would be having AI watch the videos and tracking what the people are saying, wearing, using etc and posting links to purchase those things in the description. They get a cut of sales and can also sell links for competing products if companies want more exposure. This could be effective and noninvasive. Give a cut to content creators and it may be even more effective.

[–] dmtalon@infosec.pub 0 points 1 month ago (1 children)

How's that work on tvs?

[–] TechAnon@lemm.ee 1 points 1 month ago

They'd have to modify the tv app.

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