this post was submitted on 17 Jul 2023
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SEO is an industry devoted to undermining search engines' ability to organically surface good content. Good content will still be surfaced on its own, just maybe not quite as quickly.
Will it, though? This all seems like untested theory, to be honest.
While SEO may have started as a means of manipulating search engines, search engines have grown to adopt to new SEO techniques and now use those techniques as part of their built-in ranking systems. Outside of content that goes truly "viral", I think it's pretty difficult to get anything new to the top of a Google search without some massive SEO these days. Especially considering the head start that bigger players have already gotten on their SEO game, and the sheer wealth of content that search engines have to parse through.
I think maybe if we were still in 2010's internet, that could be true. But search engines aren't the same as they were in the past. SEO is the new norm.
What if we wanted to reject and change the new norm, just as we rejected Reddit and Twitter and started the Fediverse?
The silent majority are never going to have the time to blow on shit that people who get so mentally invested in this stuff do.
That’s what people don’t seem to understand. The silent majority is not mindless by choice. They’re mindless by design.
So how do we reverse the trend? They didn't start out that way, like you said, it was designed. So how do we undermine those designs?
Become the president or head of Congress.
Revolution it is.