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this post was submitted on 16 Nov 2023
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Lower environmental impact and save money? Most companies don’t care about the first part. Apple manages to do both
Cost cutting. Business is business.
Unnecessary waste and it saves money.
Greed
To save (them) money. You probably didn’t need them anyway. But also, to save money.
Realistically do you really need a new pair of headphones and power adapters in every box? Once I got my airpods, I've never turned back to the old headphones and never would. For the power cord, I got the USB-C cord with the 15 and have plenty of power bricks laying around from prior purchases. Apple saves money by not providing these things, but at some point it would be excessive and useless for me anyway.
I haven’t used wired headphones with my phone since the iPhone 3GS. So many of the accessories stay in the box
Yea, my first iphone was the X and even that I didn't use what was in the box. I had to buy that stuff offhand, but the next phone (13 Pro) I already had the lightning cord and airpods.
Power adapters, yeah. I still don’t have many usb c power bricks so I would like to get some more with my devices
I think the annoying part was when they changed the cord to usb c to lightning, while also trying to say well everyone already has the boxes! Everyone had usb a boxes, so plenty of people still had to buy usb c boxes
Yep. I have about a dozen old Apple wall chargers and those awful wired headphones.
Also, if you’re looking for a gift for someone you hate, a brand new pair of those headphones will do it. They’ll know you spent good money to intentionally get them a truly awful experience.
Because shipping new bricks and headphones that most people already have 4 or 5 of is stupid and wasteful. The smaller box allows them to ship more product per container, reducing greenhouse gas emissions.
Just like they said.
Sure, they also save money by not including the accessories.
Big fking deal.
As with many things, its to cut costs And the environment is their justification for their cutting of costs
They can sell you another charger for money. The box is smaller, meaning more phones per pallet, which saves money on shipping and storage. More standardisation, less need for a different country release because of a different power plug.
Money 💸
Cold card cash. You, the ones who pay them and use their products, are not the customer. You are a commodity to be leveraged for their actual customers: the shareholders. They're not competing with Samsung or Microsoft for your direct dollars, there competing with them (and everyone from Pepsi to Amazon to Home Depot) for shareholder investment, which is driven not just by making money this year just like they did last, but my making MORE money than they did last year, otherwise the investors will move their money somewhere that DOES make them more.
This is the cog dis I have with capitalism. I love having savings and a place where I can keep it that makes me more than a few percentage points of interest, on the other hand, it diffuses and distracts companies from making the best product they can and making you as happy as possible. What should be the end goal is simply a means to the actual end goal, and if they can achieve the same or better actual end goal (it being ROI), by shaving cost or cutting out some quality or additional benefits, after doing thorough analysis to see how many customers they'll lose and if it's worth it because in the end they'll get more investment, they'll do it.
I cringe when a product I like goes public, because it invariably means I will soon no longer be happy with it.
Environment. Also money. I dunno why people are still complaining when, much like the headphone jack, the competition are now doing the same
- Profit.
- They can stick more phones per pallet when shipping, meaning less containers, and more profit.
- Do you really need a new charger and set of earphones every time you buy a phone? I'm still using the USB-C-to-lightning cable that came with my iPhone 11 Pro.
- It does reduce e-waste to a degree.
main reason is cost for shipping and saving money. reasoning behind it is because everyone has a set of headphones and everyone has a power adapter already, why ship out more? you can ship almost double the phones resulting in about half the money spent on shipping. not to mention not having to make more adapters and headphones.
What’s the reason any company makes any decision ever? If you didn’t answer money then let me help you out: it’s money.
Boxes are smaller, which means more units per shipment which means fewer shipments per quarter which means less logistics cost. And yes; less emissions/carbon footprint overall. That part is not bullshit but make no mistake, Apple found a way to increase their bottom line simultaneously.
This move to is supported by power adapters or Qi/MagSafe pads and Bluetooth headphones (sorry audiophiles) being ubiquitous at this point. Especially with Apple moving primary devices to USB-C.
It would be odd at this point for someone not to have a adapter or pad when they get their new iPhone/iPad/AirPods/Apple TV 4K. The caveat is if you’re transitioning from USB-A to Lightning and somehow missed the USBC-C to Lightning transition years. Then horror upon horror, you might need a $10-20 USBC charger to use with the appropriate USBC charge cable that still comes with the iPhone.
I will say that the Apple TV should still come with a cable to charge the Siri Remote, in my opinion. You could conceivably have an ATV4K and not have another Apple device.
Lean manufacturing.
By eliminating items they reduce the complexity in the factory. Those items don’t have to be ordered, received, stored, picked and packed. They don’t need integrating into the phone packing process. The packaging itself can be simplified. It eliminates dealing with issues with suppliers or the risk that the items don’t arrive in time to be packed which might stop the process. It eliminates dealing with faults associated with those items reported by customers.
Supplying something the customer doesn’t need is waste by overproduction. It has costs that go far beyond the value of the items themselves or direct shipping costs.
Money!
It’s almost about the money.
If it wasn’t about the money then lower the price of the phone so I could buy a charger and be net zero…
Most people they go right in the trash, most Apple customers are loyal to the ecosystem, we have magnetic chargers already and AirPods. Majority of us don’t care so it’s just a waste of money, and bad for environment. Even if it raises price only $2, I’d much rather have the $2. The one thing that does wear out we may use is the cable and they include that.
Money
Environmental reason is complete bullshit. You’re telling me that the environmental impact of packaging and shipping an iPhone and headphones/charger separately is smaller than the shipping together? Come on.
Certainly Apple is saving money from not including the accessories. They're also making money from selling accessories for those who need them. However, there's still a positive environmental impact because not everyone is buying accessories and are either using ones they already have or using alternatives.
Further, Apple can ship time-insensitive accessories via cargo ship which is far more efficient than the way they ship time-sensitive iPhones via air.
Personally, I always hated getting the accessories because I not only already had them, but preferred to use alternatives. It was just wasteful for people like me. For anyone else, they just have to look at it as the iPhone costing what it does plus the cost of the accessories they need to buy and make their decision accordingly as to whether they want to do that or buy an Android or whatever.
I just don't understand the "don't let people buy a la carte, force everyone to buy a bundle of stuff they may not need" mentality.
Profit Margin. Less packaging cost, more units per shipment, fewer cables to manufacture while prices remain the same or increase.
Environmental reasons are bullshit. It's always about the money.
because they care about the environment!
I mean, the answer is very clear. It's not one reason, but several:
- Reduced unit cost on the iPhone from removing the items and reducing the packaging requirements.
- Ability to sell the items separately at probably a higher per unit margin.
- Operations optimization. Reduced box size translates to significant reduction to freight costs.
- Adds to corporate sustainability results.
Money.
It’s always about money…
Not including these items allows them to make smaller boxes, which means they can fit more of them in a shipment, which means they save money… and that’s not even including the amount they saved by not giving away those items.
Because most of us have a box full of power adapters and headphones that we don’t need.
Do you really need new headphones and a charger brick every time you upgrade? Most people don’t, even if they don’t upgrade often
Truth be told I had plenty of times where that stuff never left the box. The usb-c cable from my iPhone 15 pro max is still in the box as well
The answer is always somewhere behind the $$$.
Money obviously. Same reason the rest of the companies copied them. None of them care about the environment lol.
I call bullshit on the given reason
You can call whatever you want, you'd be wrong.
Everytime Apple doesn't raise the price, they need to make up the inflationary costs somewhere. If boxes weigh less and/or can fit more in a cargo container, they are gonna do it.
To cut the price of the phone. The cheapest AirPods is $130, brick $20. That's $150 off then you can buy both for 1/3 the price on Amazon.
I guess it sucks for some. But most people either had a spare power adaptor and few pair of earbuds lying around from earlier iPhones. The stock earbuds were not that great anyway. Many chose to buy better quality ones (either wired or wireless).
I can't remember the last time I actually used the power adaptor to charge from a wall socket. I usually charge my phone by plugging into a usb port on my computer, or the one built into my power recliner, or the one in my car. USB sockets are everywhere.
I feel like I’m starting the obvious. It’s so they can sell them to you.
Literally only profits. Tim is driven by profits, not innovation. It might catch up with him if relations with China don’t improve.