this post was submitted on 08 Jan 2024
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European Union set to revise cookie law, admits cookie banners are annoying (www.techspot.com)
submitted 10 months ago by neme@lemm.ee to c/technology@lemmy.world
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[–] Blackmist 4 points 10 months ago

Your browser would technically have to request the advert anyway. So they'd have your IP regardless if they served you an ad. They just wouldn't be allowed to push it and your browser fingerprint to 1000+ "data partners".

A better addition might be to have a dedicated advert tag in HTML, that disables any JS within that block, so the only thing they can do is give you a chunk of HTML/CSS/images with no ability to fingerprint.