I can fathom no world where you'd want to trade away a multi billion dollar brand for a new brand you literally can't SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?

"Follow me on Twitter" becomes "follow me on X"? "You should tweet that" becomes "you should X that"? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn't look so threatening on the next iteration?

It's a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.

Yay, another week of higher than normal activity, until the fomo kicks back in and they leave yet again cause "everyone is on X/this is sooo complicated/I just wanna see the fallout/whatever excuse justifies their addiction"

They even stole x.org's logo:

I opened Twitter page and it shows login page with small x on left and big x in the middle. But only one closes the popup.

I'm just here to spread the good word about old.lemmy.world

What makes this even better is that apparently Mark Zuckerberg / Mets owns trademark for the X logo.

You know what that means! Millionaire monkey money fight!

I hear ya... The advantage that Lemmy and kbin have over Mastodon is that Redditors tend to be more technically inclined than Twitter users, so ditching Reddit for Lemmy was easy, while I only know a grand total of three people on Mastodon, and two of them are tech YouTubers.

A more appropriate rebranding would be 'L'.

This reminds me of the time that the movie XxX came out and it was difficult to find to pirate.

When you name yourself anything with a lot of X's then your search engine results are going to point to adult entertainment over the product

So the rebrand comes with X promising to be an app to replace everything?

X gonna give it to ya, X gonna deliver it to ya.

I don’t like twitter nor Elon but why would someone leave a platform because they would change their name?

Elon has done more damage before so people who would consider leaving should be long gone.

Serious question, isn't this going to force them to release their trademark on the word "tweet"?

This is probably a stupid question, but for those of you that use Mastodon — how did you find people to follow?

I tried it out a few months ago but I didn’t like the few accounts they recommended, and searching for users or keywords didn’t get me too far either…

Is he saying we should all X communicate?

I wonder if they'll renew the twitter.com domain name

Serious question: Are Mastadon users just like kbin and Lemmy users, but with a character limit?

xvideos twitter videos? lmao

He didn't want to buy the company. So, he's turning it into a pet project. The end. The oxymoron here of this story: The winners of the 44 billion Musk payed for it probably don't care that their creation is being run into the ground while the users of the platform are obviously in an uproar. In the end, the creators and founders, etc. did it for the money, not the cultural impact they would have on the world. Twitter's former CEO has allowed himself to be interviewed from time to time to say what he thinks Musk is doing wrong, but he doesn't seem to have any hurt feelings or express any kind of extreme regrets for the company being sold. From what I've seen in the news, he's pretty dry. The drama comes from the user end. This tells me something about how, in the end, it's just rich people doing business and doing as they please with what they please. It's kind of sad. Like, let's say I made something really cool with my own two hands and my creation got turned into something monstrous. I'd be upset. The people who made twitter are happy with their riches. In the end, the outrage and scandal is kind of pointless because it's just a thing that makes more money for big business rich tech people and it always was just that.