Why do these companies even feel the need to take a stance on this?
Palestine
A community for everything related to Palestine and the occupation currently underway by the occupying force known as Israel.
Anti-Zionism is not anti-Semitism. Existence is resistance for Palestinians.
Please refer to Israel as Occupied Palestine, or occupied territories. The IDF is a fascist and ethnonationalist occupying force. Israelis are settlers. We understand however that the imperial narrative (which tries to legitimise Israel) is internalised in the imperial core and slip-ups are naturally expected.
We always take the sides of Palestine and Palestinians and are unapologetic about it. Israel is an occupying power whose "defence force"'s (note the contradiction) sole purpose for existing is to push Palestinians out so they can resettle their rightful land. If you have anything positive to say about Israel we do not care.
Virtue signaling is a helluval drug. Unfortunately this has already aged poorly.
When was it a good time to even take a position like the "Israeli Palistinian conflict"?
I remember people just not wanting to talk about it.
Here is a silly song about not wanting to be part of this planet anymore related to the "conflict" https://invidious.private.coffee/watch?v=pZngz6Jv14E
I also found this 10 years ago. https://invidious.private.coffee/watch?v=pyRqstSA-ug
It's marketing. They make a twitter post or put a statement on their website, then it becomes "news" that the company did that. The company receives publicity from those who agree and disagree with them.
best to assume every group, institution, collective, whatever, in the west is reactionary until proven otherwise. less of a let down that way.