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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
Can confirm. My car is that colour. Am yet to collide with a cyclist.
I drive a Smart 451 which was silver initially. I can‘t count the amount of times that trucks and cars on the highway cut me off. At first I thought they were just assholes, but now I think its partly because its such a small car that the silver blends in with the street.
Two years ago, I wrapped my car in bright neon orange as part of an ad campaign from my company and it feels like I‘m getting noticed much more often. It‘s literally like a high vis west for my car.
Seeing as many people drive WITHOUT LIGHTS
Which country? I have not seen a car build after 2005 that turn on the light automatically every time where the weather is a bit gloomy, let alone during the night.
I get the sentiment here but as I'll always say the car wins.
You can't call it a death machine and then act like it's not one.
Cars have lights built in. Humans don't. Wear the fucking highvis and save your life.
Either that or start wearing light strips all over yourself.
Arguably, if everything is high-viz, then cyclists may just blend in between the cars and be overlooked again. It does make sense that weaker participants in traffic are more visible, as long as everyone else is also visible.
I thought I bought a blue car. It was advertised as blue, paint job clearly said blue, the rendered image of the color was blue. My insurance paperwork states it is blue (as that's what the NVIS calls it).
In real life, i have a black car. The blue pigment is so dark that is black, except in very specific, harsh lighting at certain angles. And then you can see it sparkles blue.
If only it had lights
(I know what community I’m in and that the original post is satire)
We can't even make blacking out essential safety equipment like headlights and tail lights illegal, apparently a driver's personality and style should come before functional lights.
What? Where is this? In Belgium you'd get pulled over for sure. Depending on if the car could get made road legal again it could get towed too.
I never understood people buying black cars. Not just because of visibility, but they turn into f-ing ovens in the summer.
Because if too many people and things use hi-viz, that will make it regular-viz.