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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] Confused_Emus@lemmy.world 10 points 7 months ago* (last edited 7 months ago) (1 children)

Roku uses hardcoded Google DNS, so you’ll need to make some additional changes on your router to direct their 8.8.x.x addresses to your DNS service. Instructions at the below site are for Unlocator, but I think should work with any custom DNS.

https://support.unlocator.com/article/131-how-to-bypass-forced-dns-on-roku

[–] LrdThndr@lemmy.world 2 points 7 months ago

You are a fucking hero. I couldn't figure out why my Roku TVs were still able to get ads after blocking everything.