this post was submitted on 26 Nov 2023
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Yeah, gotta sell those toys somehow I guess. I didn't hate it. I think it'll take a bump or two as time goes on to lose functionality when narratively convenient like always it isn't that big of a deal. It took the Doctor forever to do his Penny Crayon routine too. In a real emergency he'd still be best just running like usual.
I think it was purely just to set up for the new Disney+ fans he's an advanced alien with a magic wand. And to shift as many units of the screwdriver before Christmas before it gets a downgrade.
If the show is proven popular, I wouldn't be surprised for them to deepen the deal and to start seeing merch even appear in the Disney parks.
I think Disney is going to see the huge jump in viewership - especially from American fans who are glad to finally have a reliable time and place to watch it every week - and want more of it. That's ultimately a good thing for us, but hopefully they and Bad Wolf have taken the right lessons from Marvel and Star Wars and don't stretch things too thin.