this post was submitted on 29 Aug 2023
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It is a great example of how an industry can survive with only self-reported effectiveness. I remember a freakonomics episode where it was shown that very infrequently do companies get a positive return on marketing spending. It will be very interesting if that industry ever collapses.
Oh definitely. Its essentially a massive case of 'it's difficult to get someone to understand something when their salary depends on not understanding it.'
Same shit with Facebook claiming videos were the bestest content possible, using numbers sourced from the vicinity of their pelvis. Now every goddamn news site has autoplaying video for no damn reason.
Multinational scam artists
Advertising is about creating trends, and catching some impulse buyers. Effectiveness is likely overstated, but on the other hand it's difficult to quantify the effectiveness of a trend. I don't think it's likely to ever collapse, people will always want to believe they can influence others more than they actually can.