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Tabletop creators struggle to plot their future amidst Twitter’s still-burning ashes
(www.dicebreaker.com)
this post was submitted on 05 Aug 2023
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As a guy who used Twitter extensively for more than a decade and had over 40k followers, I can tell you it went from a great place to promote one’s RPG work to a terrible place just about overnight back in 2020 or so – just about the time users focused on algorithmic sorting of tweets over the timeline.
I was lucky to get 400 people to click a link and maybe one would buy something. Engagement was shot.
Luckily I found the social media platform of the future – email! It’s a network I control, can move to the service of my choice, and lets me directly connect with those who expressed interest in what I make.
I’m glad I started building up my email list a few years ago. It takes time but it’s worth it.
I feel like a lot of creators on Twitter simply can’t let go even though the network isn’t the same as all anymore.
I continuously hear from ex-Twitter people that they had some thousands of followers, but that engagement on Mastodon is much higher on a per-follower basis.
Maybe Twitter just had more bots? Like, a lot more.
It's not like anyone's checked those 40,000 accounts.